Reader Analytics
How the Joomag Viewer tracks readers, and how to integrate that data with your own analytics and tag‑management tools.
- Reader Identification — the ways a reader’s email becomes known to Joomag (forms, login, query parameters, signed JWT), so your analytics show real readers instead of anonymous visitors.
- Reader Events & Tag Manager Integration — the real‑time events the Viewer emits (publication viewed, page viewed, reader identified), their payloads, and how to consume them from plain JavaScript, Google Tag Manager, and Ensighten (CHEQ) — e.g. to forward reader activity to Google Analytics or Adobe Analytics.
Quick map
Section titled “Quick map”| You want to… | See |
|---|---|
| Show real reader emails in analytics | Reader Identification |
| Identify a reader from your own email/portal link | Reader Identification → Link‑based methods |
| React to reader activity in custom JavaScript | Reader Events → Plain JavaScript |
| Send reader events to GA4 via Google Tag Manager | Reader Events → Google Tag Manager |
| Send reader events to Adobe Analytics via Ensighten | Reader Events → Ensighten (CHEQ) |